Client: Travel Texas
Agency: Perspectives.byeric
(Class Assignment)
Target: Texans
Why Advertised: Increase interstate commerce and appreciation for what Texans have to see without leaving the state, just for a weekend trip or a day trip
Message:
Let's Texas
Medium:
Billboards around the major cities
Why Billboards:
To attract Texans to go visit places that are a day or weekend trip away from where they live or work
Chosen locations:
Austin
Houston
San Antonio
